营销人员的能力素质并非天生,而是在自身先天素质的基础上,后天不断地努力培养而成。本文认为营销人员的必备能力素质是在其思想道德素质、身心素质和知识素质基础之上融合而成,在详细地论述了上述三项素质后,又对三者和能力素质间的关系进行了研究。 The quality of marketers is not born of quality, but in its own inherent quality, based on the day after tomorrow continue to cultivate. This paper argues that the essential qualities of marketers are formed on the basis of their ideological and moral qualities, physical and psychological qualities, and knowledge qualities. After elaborating the above three qualities in detail, the relationship between them and their abilities and qualities is also discussed Study.