重大事件从字面上理解是发生的事件本身超越了一般事件,其重要性已引起受众的极大关注;而重大突发事件则是事件发生的时间和性质带有不确定性,是在受众完全不知情的状态下不期而至。因为这种不确定性易造成受众心理恐慌,社会层面随之产生波动。当前新的传播语境与新的传播格局,在重大突发事件报道中,党报如何在提高快速反应中准确把握导向,已经成为当前提升党报传播能力与舆论引导能力的重要命题。快速反应,在重大突发事件报道中把 Significant events literally understand that an event that occurs beyond the normal event itself has caused great concern to the audience; while a major incident is the time and nature of the event with uncertainty, is completely in the audience Unexpected state unexpected. Because of this uncertainty can easily cause psychological panic in the audience, the social level fluctuations. At present, the new context of communication and the new communication pattern have made it an important proposition that how to accurately grasp the orientation of the Party’s newspaper in improving rapid response in the reporting of major emergencies has become an important proposition for enhancing the ability of transmitting the party newspaper and guiding the public opinion at present. Quick response, put in a major incident reports