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色彩是构成品牌设计的主要因素之一。如果把品牌比作一个人,标志代表人的脸,而色彩可以充当人的肤色,从色彩中我们可以得到这是哪国的、有着什么特性等很多信息,所以要求我们要通过以感性诉求为特征的优良色彩特性加以设计,不难发现好的品牌设计离不开好的色彩运用。
Color is one of the main factors that make up the brand design. If the brand than a person, the representative of the face of the logo, and color can serve as a human skin, from the color we can get this is what country, with what characteristics and so a lot of information, so we need to pass the emotional appeal Features excellent color characteristics to be designed, it is not difficult to find a good brand design can not do without good use of color.