面对加入世贸后过渡期,汽车行业的保护政策即将消失,汽车市场的竞争日益显著,为提高我国汽车行业的竞争力,本文主要从关系营销的角度分析物流企业实施汽车物流共同化的优势和运作模式,提出了基于关系营销的汽车物流共同化策略,以维持整个物流系统的稳定性,提高物流企业的竞争优势。 Faced with the transitional period after the accession to the WTO, the automobile industry’s protection policy is about to disappear, and the competition in the automobile market is increasingly significant. In order to improve the competitiveness of China’s automobile industry, this paper mainly analyzes the advantages and disadvantages of logistics enterprises in implementing the automobile logistics co-operation from the perspective of relationship marketing Mode of operation, put forward a strategy based on relationship marketing automotive logistics co-operation in order to maintain the stability of the entire logistics system and improve the competitive advantage of logistics enterprises.