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在大众需求和政策引导下,文化类节目迎来新的发展机遇。在这样的发展格局下,传统电视媒体的竞争优势也随之凸显:做足内容实质,做强形式展示,做通传播渠道,做实传播效果。在这方面,上海广播电视台的“中华系列”给了电视从业者一种新的启示。2017年伊始,文化类综艺节目迅速崛起。从《中国诗词大会》掀起的诗词文化浪潮,到《朗读者》《见字如面》等文化节目的走红,文化类节目不断涌现,并成为电视界的一股“清流”。
Under the guidance of public demand and policies, cultural programs usher in new opportunities for development. In such a development pattern, the competitive advantage of the traditional television media also highlights: the content is substantial, strong form of display, through communication channels, to achieve the effect of communication. In this regard, the “China Series” of Shanghai Radio and Television has given TV operators a new inspiration. From the beginning of 2017, cultural variety shows have risen rapidly. From the tide of poetry culture set off by the “Chinese Poetry Conference” to the popularity of cultural programs such as “readers” and “see the word and face”, cultural programs are emerging constantly and become a “pure stream” of the TV industry.