随着市场竞争的日益白热化,印刷包装业已步入微利时代,昔日的卖方市场不复存在,倘若经营者决策失误或不能准确分析市场动态,企业就会走向危险的边缘,甚至酿成一败涂地的恶果。众所周知,企业经营的主要方面在市场营销,换言之,一个企业经营的好坏是靠营销业绩——销售收入的多少 With the increasingly intense market competition, printing and packaging industry has entered a meager profit era, the former seller’s market no longer exists, if the operator’s decision-making mistakes or can not accurately analyze the market dynamics, companies will go to the brink of danger, and even led to the worst results . As we all know, the main aspects of business management in marketing, in other words, a business is good or bad depends on the marketing performance - how much sales revenue