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大学生创业教育是世界范围内的高等教育的潮流,在现有课程教学中渗透创业教育是一条非常重要而有效的途径。《消费心理学》课程教学与大学生创业素质的培养有着较高的关联性,成为对大学生进行创业教育的一门有效的渗透型课程。本文论述了如何发挥该门课程的教学特点,紧密联系大学生创业形势,对大学生进行创业教育。
Entrepreneurship education for college students is the trend of higher education in the world. It is a very important and effective way to infiltrate the entrepreneurship education in the existing course teaching. The teaching of consumer psychology has a high relevance to the cultivation of college students’ entrepreneurial qualities and has become an effective infiltration course for undertaking entrepreneurship education for college students. This article discusses how to give full play to the teaching characteristics of this course, to contact the entrepreneurial situation of college students closely, and carry out entrepreneurship education for college students.