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电视公益广告目前已成为电视传媒领域重要的引领者,随着广告行业的进一步发展,我国的公益广告也逐渐面临新的竞争和挑战,如何结合社会时代特性,创造更加贴近生活、传播风尚的电视公益广告,进而在继承国民文化良好传统,打造更加全新的道德生活传播方式方面发挥重要作用,是新时期电视公益广告创作发展主导方向。本文对目前电视公益广告创作主题全面分析,并结合时代性主题发展需求进行全面总结,从而为推动电视公益广告创作提供可参考路径。
Nowadays, public service advertisements in China have gradually become new competitions and challenges as the advertising industry develops further. How to combine the features of the social era to create a television that is closer to life and spreads the fashion? Public service advertisements, in turn, play an important role in inheriting the fine traditions of national culture and creating a brand new way of moral life communication. They are the dominant direction in the creation and development of television public service advertisements in the new era. This article analyzes the current theme of television public service ads creatively and summarizes the development needs of the contemporary theme, so as to provide a reference path for the promotion of public service ads.