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优质内容一直是视频网站吸引广告主和用户的必要保障。近两年,水涨船高的影视剧版权价格和普遍的内容同质化,让走综合路线、Hulu模式而依赖购买影视剧版权吸引用户的视频网站开始寻找解决之道,一时间视频网站自制内容遍地开花。但自制节目并不意味着短期内能解决视频网站成本高居不下、内容同质化的现状。视频网站做自制节目成功的关键在于:找准节目内容和节目受众的定位,同时要做好长期投入的心理准备。三驾马车,驱战56出品对于专注YouTube模式、以UGC为核心竞争力的56网而言,在视频网站纷纷大举探索
High quality content has always been a necessary guarantee for advertisers and users to attract video sites. In the past two years, the rising prices of film and television drama and popular content are homogenized, leaving the comprehensive route, Hulu mode, and rely on the purchase of video rights to attract users of the video site began to find solutions, a time video site homemade content blossom everywhere. However, self-made programs do not mean the short term can solve the high cost of video sites, content homogenization of the status quo. The key to the success of self-made video sites is to identify the content of the program and the positioning of the audience of the program, and at the same time make the psychological preparation for long-term input. Troika, flooding 56 produced For the focus on YouTube mode, UGC as the core competitiveness of the 56 network, the video sites have a large exploration