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时间是最好的老师。——题记策划前言静静的时间河流,不仅可以映照一个人、一个企业、一座城市,甚至一个国家的兴衰成败,而且可以印证值得当代人和后人回味和思辨的发展规律。这个8月,当已成习惯的啤酒盛宴再次开启,当制造这个盛宴的青啤公司,又一次为不平凡的生日回望与眺望,除了满城的欢庆与陶醉,媒体的兴奋点其实更在于由此带来的深度思考。毕竟在青岛啤酒这个看似悄然,但颇有质量的时间长度上,她所经历和讲述的,不单单是一个企业的光荣与梦想,在转型中国的范畴,她持续的实业守望和激情步履,恰恰提供了一个难得的参照。有调查显示:中国企业的平均寿命仅3.5年;而一项《外国人眼中的中国公司》调查显示,青岛啤酒代表了中国公司在海外的形象,在美、英、澳、日、韩的“产品使用率”中位列第一;今年香港媒体的
Time is the best teacher. - Inscription preface Quiet time river, not only can reflect the success or failure of a person, a business, a city, or even a country, but also can confirm the worthy demeanor and descendants of the development of contemporary and future generations. This August, when the belatedly brewed beer feast was reopened, when Tsingtao Brewery, which made the feast, once again looked back at the unusual birthday and looked down upon it. In addition to celebrating and intoxicating the city, the media’s excitement was actually even more Lies in the depth of thinking. After all, Tsingtao Brewery this seemingly quiet, but quite quality of the length of time, she has experienced and about, not just a corporate glory and dream in the transformation of China, her continuous business watch and passionate walking, Just provides a rare reference. A survey shows that the average life expectancy of Chinese enterprises is only 3.5 years. According to a survey conducted by “Chinese companies in the eyes of foreigners,” Tsingtao Brewery represents the overseas image of Chinese companies in the United States, Britain, Australia, Japan, “Product Usage” ranked first in Hong Kong media this year