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出于简单有效的目的,教育行政管理部门偏爱“控制”理念,不断加强对热门网络舆论平台的管控;高校网民则选择“退出”策略,并寻找新的网络平台;互联网企业出于吸引访客与盈利目的则不断创新网络舆论平台。三方博弈的结局是高校网民舆论平台的不断转移,由此,高校网络舆情管理应坚持引导为主、控制为辅原则,并创新控制策略。创新控制策略则要求细化管制政策,强制引入个人信用黑名单制度,让控制更有效地针对网民个体;引导则要主动培育多元化舆论领袖,掌握话语主动权;思想政治教育工作者也要以平等姿态与被教育者进行互动。
For simple and effective purposes, the education administration prefers the concept of “control” and continuously strengthens the control over the popular online public opinion platform. The university netizen selects the “exit” strategy and looks for a new network platform. The Internet company In order to attract visitors and profit purposes, we continuously innovate the platform of online media. The outcome of the tripartite game is the constant transfer of public opinion platform for Internet users in colleges and universities. Therefore, the network public opinion management in colleges and universities should adhere to the guiding principle and the control principle, and innovate the control strategy. Innovative control strategy requires refinement of regulatory policies, the mandatory introduction of personal credit blacklist system, so that control more effectively targeted at Internet users; guide should take the initiative to cultivate diversified opinion leaders, discourse initiative; ideological and political education workers should Equality and interaction with educated people.