数字革命和网络时代的到来剧烈冲击着报纸媒体,后者不得不调整思路应对变化。文字有记录某一阶段历史的功能,可供读者反复研读是报纸的重要特点,纸媒“回归读者”顺势而为是必须的,读者在阅读报纸的时候,主要目的是寻找信息。大部分读者在阅读报纸的时候,不会所有版面,逐篇文章地阅读,而是选择自己感兴趣的信息。 The digital revolution and the advent of the Internet era have strongly affected the newspaper media, who have to adjust their thinking to deal with change. Text has the function of recording the history of a certain stage. It is necessary for readers to read it repeatedly and read the newspaper’s important features. When reading the newspapers, the main purpose of readers is to search for information. Most readers read the newspaper, not all pages, articles to read, but to choose their own interest in the information.