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公关是从美国引进来的,对我国来说,这是移花接木。但是,一旦它与具有强大消化力和吸收力的中国优秀文化传统相结合,无疑会开中国之花,结中国之果,形成具有中国特色的公众关系学。有鉴于此,注意观察与研究美国公众关系的起源与发展,对我国公关事业将会产生积极而又深远的影响。一、美国公关的发端美国是移民的国家。17世纪初,欧洲向北美移民的洪流开始了。这一运动,长达3个多世纪,从数百名英国殖民者的涓涓细流,发展成为
PR is imported from the United States, for our country, this is embracing. However, once it is combined with the excellent Chinese cultural tradition with strong digestion and absorption, it undoubtedly will open the flower of China and bear the fruits of China to form a public relations school with Chinese characteristics. In view of this, paying attention to observing and studying the origin and development of the public relations in the United States will have a positive and far-reaching impact on the public relations in our country. First, the beginning of the United States public relations The United States is the immigration country. At the beginning of the 17th century, the flood of European immigrants to North America began. This movement, developed for more than three centuries from the trickle of hundreds of British colonizers