羊年春节黄金周刚过,商务部便发出了一份春节成绩单,数据显示,除夕至正月初六,全国零售和餐饮企业实现销售额约6780亿元,比去年春节黄金周增长11%,增幅幅同同比比下下降降2.3个个百分点。另外,从一二线城市到三四线城市发布的数据显示,各地区百货业的收入均实现了突破,服装类产品增幅明显。这其中不乏国内零售企业不断创新的作用力,从变身“庙会”、提升产品品质,到发布电子红包,实际上,为了玩转春节消费,传统零售企业也是蛮拼的。然而,如今的春节已不仅是我们的传统节日,随着国人“买买买”模式的开启,越来越多海外商家 The New Year Spring Festival Golden Week has just passed, the Ministry of Commerce issued a Chinese New Year report card, the data show that New Year’s Eve to the first month of the sixth month, the national retail and catering business achieved sales of about 678 billion yuan last year than the Golden Week growth of 11% The same increase rate is 2.3 percentage points lower than the previous year. In addition, the data released from the first and second tier cities to the third and fourth tier cities showed that the revenue of the department stores in all regions achieved a breakthrough, and the apparel products increased significantly. Many of these domestic retail enterprises continue to play an innovative role, from the transfiguration “Temple Fair ” to enhance product quality, to the release of electronic red envelopes, in fact, in order to play the Spring Festival consumption, the traditional retail business is pretty spell. However, today’s Spring Festival is not only our traditional festival. With the opening of the “Buy and Buy” model, more and more overseas businessmen