顾客价值决定顾客满意,而顾客满意是顾客重复购买、形成顾客忠诚的前提。已经有许多的理论研究与调查表明,顾客价值与顾客忠诚、企业利润率、竞争优势存在正相关关系,因此,塑造顾客价值已成为企业获得竞争优势的新途径。 Customer value determines the customer satisfaction, and customer satisfaction is the customer repeat the purchase, the formation of customer loyalty premise. There have been many theoretical studies and surveys that show that customer value is positively correlated with customer loyalty, corporate profit margin and competitive advantage. Therefore, shaping customer value has become a new way for enterprises to gain competitive advantage.