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随着我国经济的迅速发展,市场经济也随之发展,现代物流业更是迎来了一个发展的黄金时期。企业的发展与现代物流的关系很密切,企业必须从它们俩的关联性出发,在满足消费者与客户的要求的基础上,争取运用低成本的物流方式,为企业的经济发展带来便利。现代物流的方式有多样化的发展趋势,在多种多样的物流方式中企业到底选择哪一个仍然能满足市场的需求量,还能降低企业的支出是让人头疼的问题。由于企业的市场营销活动非常单一化,在物流等方面没有创新性,在这种情况下笔者对现代物流与市场营销进行了几点思考,研究现代物流与市场营销的关系,针对目前存在的问题提出几项应用对策,推动企业经济的快速发展。
With the rapid economic development in our country, the market economy has also evolved. The modern logistics industry ushered in a golden period of development. The relationship between the development of enterprises and modern logistics is very close. Enterprises must strive for the economical development of enterprises based on the correlation between them and on the basis of meeting the requirements of consumers and customers, and using low-cost logistics methods. Modes of modern logistics diversification trend, in a variety of logistics companies in the end choose which one can still meet the market demand, but also reduce business spending is a headache. As the marketing activities of enterprises are very simple, there is no innovation in logistics and so on. In this case, the author made some thoughts on modern logistics and marketing, studied the relationship between modern logistics and marketing, and aimed at the existing problems Put forward several countermeasures to promote the rapid economic development of enterprises.