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我国的科技发展越来越快,人们的生活水平在不断提升,企业的市场营销受到了越来越多的重视。我们都知道,在我国企业的市场营销行业中最主要的问题就是市场营销的道德问题,市场营销道德能够科学衡量相关市场营销行为的好坏。企业在市场营销过程中同时起到推动经济发展的重要作用,换另一个角度来说,企业也有责任为保障职业道德发展做贡献。
The development of science and technology in our country is getting faster and faster, the living standards of people are constantly improving, and the marketing of enterprises is receiving more and more attention. We all know that in our country’s marketing industry, the most important issue is the marketing of moral issues, marketing ethics can scientifically measure the relevant marketing behavior is good or bad. In the process of marketing, enterprises also play an important role in promoting economic development. From another perspective, enterprises also have a responsibility to contribute to the protection of professional ethics.