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游戏是现代人的娱乐方式之一,本文从传统益智游戏《大富翁》中总结出种种营销制胜策略,从这个看似不起眼的娱乐方式探索出一些营销中的契机,从而应用于现代营销。
The game is one of the entertainment ways of the modern people. This article summarizes various strategies of marketing success from the traditional puzzle game “Monopoly”, explores some marketing opportunities from this seemingly modest entertainment, and applies it to modern marketing .