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伴随着互联网信息技术,特别是电子商务的发展,人们的消费习惯及消费途径正悄然改变。企业为了使产品能够更快更好地到达消费者手中,提升用户体验,增加用户黏性,提供了线上线下全方位购物通道。全渠道模式正在各行业兴起并备受企业关注。有关机构将全渠道零售定义为:企业为了满足消费者任何时候、任何地点、任何方式购买的需求,采取实体渠道、电子商务渠道和移动电子商务渠道整合的方式销售商品或服务,提供给顾客无差别的购买体验。无疑,全渠道带来供应链的变革与重组。在全渠道模式下,企业面临哪些新的困难和挑
With the development of Internet information technology, especially e-commerce, people’s consumption habits and consumption channels are quietly changing. Enterprises in order to make products faster and better reach consumers, enhance the user experience, increase user stickiness, providing a full range of online and offline shopping channels. Omni-channel mode is emerging in various industries and has been the concern of enterprises. Relevant agencies define omnichannel retail as: an enterprise sells goods or services in a manner that integrates physical channels, e-commerce channels and mobile e-commerce channels in order to meet consumer demand for purchases anytime, anywhere and anyplace, and provides them to customers Different buying experience. Undoubtedly, the whole channel brings about the transformation and reorganization of the supply chain. In the omnichannel mode, what new difficulties and challenges enterprises face