许多广告业的同行与客户,在过去一年之间问我最多的问题就是,“对网上有关产品与品牌的信息分不清真假,甚至有许多是竞争品牌发动的口水战,在这样的情况下,在网络上梳理包括假信息在内的消费者信息得到的消费者洞察,是否还有意义”?个人认为还是有意义的,尤其是对数码产品、汽 Many of the advertisers’ peers and clients have asked me the most questions in the past year: “There is no way to tell the truth about the information about the products and brands on the Internet, and even many are the war of words between competing brands. , Does it make sense for consumers to get consumers’ insights on the Internet through consumer information including fake information? ”Personally, it makes sense to do so, especially for digital products, steam