通常我们在讨论顾客品牌界面的时候,会更关注市场和销售这个环节,表面上看,市场和销售是为企业带来直接价值增值的环节,也是顾客界面最显在的环节。但是当市场和销售的顾客界面构建近于饱和的情况下,界面拓展的思路就应当朝着纵向拓展,以此来构筑不同于竞争对手的差异化的顾客品牌界面。 Usually when we discuss the customer brand interface, we will pay more attention to marketing and sales. On the surface, marketing and sales will bring direct value added to the enterprise and will be the most visible part of the customer interface. However, when the customer interface of the market and the sales is close to saturation, the idea of ​​interface development should be extended vertically to construct differentiated customer brand interfaces different from competitors.