作为一门创意产业,中国电影从来不缺少“新生事物”。但2014年的中国电影,尤其是2014年夏天的中国电影,“新生事物”之新、之密集,还是跌破了业内、业外无数人的眼镜,引发了电影理论界论断和命名的热潮。2014年6月底,随着暑期档的临近,声势浩大的电影营销大战拉开序幕。6月27日,令业内人士谈之色变、如临大敌的《变形金刚4》悍然上映。与之同日上映、近身肉搏的《分手大师》,也 As a creative industry, Chinese film has never lacked “new things ”. However, in 2014, Chinese films, especially those in the Chinese film in the summer of 2014, are still new and intensive. They still broke through the eyes of countless people in the industry and from outside the industry, triggering the conclusion and naming of movie theorists upsurge. The end of June 2014, with the summer file approaching, the mighty movie marketing war kicked off. June 27, so that the industry talk about the discoloration, facing the enemy “Transformers 4” brazenly released. The same day with the release of close combat “Break Master” also