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本文研究了城市形象传播中微博信息资源呈现出的议程设置特征和传播方式,在探索其运行规律的同时,寻求新媒体时代以微博为代表的社交媒体中城市形象传播的共同规律,进而利用微博信息资源实现对城市形象的塑造与优化。
This paper studies the characteristics and methods of agenda setting of microblog information resources in the city image communication. While exploring its operating law, it also seeks for the common law of city image communication in social media represented by microblogging in the new media era. Using Weibo Information Resources to Realize the Creation and Optimization of City Image.