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在整个产品开发过程中,陕汽都是从如何让用户有更大的竞争力的角度出发,在了解用户需求后根据细分市场特点开发出相应产品。最近几年,市场需求的热点转换对国内重卡行业产生了深刻影响,过分倚重某一车型领域的企业往往会因为跟不上市场节奏,出现销量大幅下滑的情况。尤其是在整体市场低迷的情况下,产品线更全的企业抵御市场风险的能力更强。所以,尽快调整产品结构对于像陕汽这样有些偏科的企业来说,已经刻不容缓。逆境之中,陕汽选择了以变应变。7月25日,陕汽在北京举办了以“价值承载、货
Throughout the product development process, Shaanxi Auto is from how to make users have a greater competitive point of view, after understanding the needs of users based on the characteristics of market segments to develop the corresponding products. In recent years, the hot shift in market demand has had a profound impact on the domestic heavy truck industry. Enterprises that rely heavily on a vehicle model often experience a sharp decline in sales volume because they can not keep up with the market rhythm. Especially in the case of a sluggish overall market, companies with more complete product lines are more able to withstand market risks. Therefore, as soon as possible to adjust the product structure for some such as Shaanxi Auto some subjects, it has been urgent. Adversity, Shaanxi Auto selected to change. July 25, Shaanxi Auto held in Beijing to ”value bearing, cargo