综观国内家电市场,“价格战”已经成为企业争夺市场的杀手锏。从“厂商价格战”演变到“渠道价格战”,已经出现了一些霸王龙般的品牌渠道。虽然消费者已经得到了越来越多的实惠,但是企业却不堪重负,家电生产企业已经出现连年亏损的局面,“价格战”难逃目光短浅的评论。中国家电品牌进军海外市场的情况如何呢?尽管随着中国加 Looking at the domestic appliance market, the “price war” has become the killer business battle for the market. From the “manufacturer price war” evolved to “channel price war”, there have been some tyrannosaurus-like brand channels. Although consumers have got more and more benefits, but enterprises are overwhelmed, appliance manufacturers have suffered losses year after year, “price war” escape short-sighted comments. Chinese home appliance brand into the overseas market situation? Although with China plus