电视频道专业化,指的是电视媒体经营单位根据电视市场的内在规律和电视观众的特定需求,以一频道为单位进行内容定位划分,使其节目内容和频道风格能比较集中地满足某些特定领域受众的需求。关于电视频道专业化的问题,可以说是当前我国电视体制改革与进一步发展的热门话题之一。 TV channel specialization refers to the TV media business units in accordance with the inherent laws of the television market and the specific needs of television viewers to a channel as the unit content positioning division so that the program content and channel style can be more focused to meet certain specific Domain audience needs. The issue of TV channel specialization can be said to be one of the hot topics in the current reform and further development of China’s television system.