综合利用多种媒介和终端,全天候、全方位、多手段、立体化传播已经成为传媒行业发展的必然趋势,广电行业随之进入了全新的语境——全媒体时代。全媒体环境下,电视节目要在激烈的竞争中保持优势,节目必须创新,突破传统节目的制作理念。黑龙江卫视《开课啦》顺应媒介发展潮流应运而生,它是一档融新媒体高效的互动机制、全新的制作理念、明确的受众定位和同步直播手段于一体的大型直播互动服务类节目,其多方面、多角度的创新,不仅收到了良好的观众反馈和收视效果,也成功入选国家 Comprehensive utilization of a variety of media and terminals, all-weather, all-round, multi-means, three-dimensional communication has become the inevitable trend of development of the media industry, radio and television industry subsequently entered a new context - all-media era. In the all-media environment, television programs should maintain their advantages in the fierce competition. The programs must be innovative and break through the concept of making traditional programs. Heilongjiang Satellite TV “started classes” follow the trend of media development came into being, it is a file of efficient media interactive mechanism, the new production concept, a clear audience positioning and simultaneous broadcast in one of the major live interactive interactive service programs, its Multi-faceted, multi-angle innovation not only received good audience feedback and viewing results, but also successfully selected countries