“新闻报道要平衡、公正、客观”(balance,fair and objective)。几乎每一本新闻教科书中都有这样的字眼。确实,“平衡、公正、客观”已经像新闻应该真实、新鲜(有时效性)一样,成了人们对新闻的基本要求,没有人愿意与“平衡、公正、客观”这样美好的字眼闹别扭。 但是,真正做到“平衡、公正、客观”在我们这个错综复杂的世界又显得格外困难。新闻报道这种由一个个几乎不可能摆脱自己所处的社会、文化、意识形态环境影响的“主观的”人来从事的社会活动,从来就没有离开过主观倾向的影响。 “News reports should be balanced, fair and objective.” Almost every news textbook has these words. Indeed, the principle of “balance, fairness and objectivity” has become a basic requirement for news just as news should be real and fresh (timeliness). No one wants to stand in the way of the beautiful words of “balance, fairness and objectivity.” However, truly achieving “balance, fairness and objectivity” is particularly difficult in our intricate world. News reports The social activities carried out by a “subjective” individual who is almost impossible to get rid of the social, cultural and ideological environment in which they live are never left without subjective tendencies.