水平营销是营销大师菲利普·科特勒等近年来提出的一个新的营销理论。所谓水平营销,它可以理解成是一个工作过程,在传统的纵向营销的基础上,通过水平或横向的思维,利用替代、反转、组合、去除、夸张、换序等创新性举措,将不同的产品、服 Horizontal marketing is a new marketing theory put forward by marketing guru Phillip Kotler in recent years. The so-called horizontal marketing, which can be understood as a work process, based on the traditional vertical marketing, through horizontal or horizontal thinking, the use of alternative, reverse, combination, removal, exaggeration, sequence change and other innovative measures will be different Product, service