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北京申奥牵动着每一个中国人的神经,深深地揭示出体育作为第三产业正在被人们一致看好。然而在申奥的过程中我们较为重视“硬件”设施,不同程度地忽视了“软件”建设,体育经营人才就是体育产业中的一个至关重要的“软件”。我国体育市场不成熟的主要原因在于缺乏配套的政策法规,缺乏熟悉体育市场运作的体育专业人才。申奥成功由谁来将这一巨大的赛事变成巨大的商机呢?除了体育经营人才外,没有谁能担当此重任。体育经纪人相对于保险经纪,技术经纪,证券经纪而言,体育经纪人在我国发展缓慢,难以成市。据调查,目前我国真正意义上的体育经纪人数量不多,经过批准并拥有执照特别是拥有
Beijing's Olympic bid affects the nerves of every Chinese and deeply reveals that sports is being favored by all as a tertiary industry. However, in the process of bidding for Olympic Games, we attach more importance to the “hardware” facilities and neglect the construction of “software” in varying degrees. Sports management personnel is a crucial “software” in the sports industry. The main reason for the immaturity of China's sports market is the lack of supporting policies and regulations and lack of sports professionals who are familiar with the operation of the sports market. Who is going to win the Olympic bid to turn this huge event into a tremendous business opportunity? No one except for sports management personnel can take on this task. Sports brokers Compared with insurance brokers, technology brokers and stockbrokers, sports brokers are slow to develop in our country and difficult to become a city. According to the survey, the current number of sports brokers in the real sense of our country is small, approved and licensed in particular with