目前,烟灶行业包括方太、老板、帅康在内的一线品牌均推出了子品牌,以下沉到三四级市场,争取更大的市场份额。虽然方太——米博主打热水器,方太——柏厨主打橱柜,且定位于高端,但在方太体系专卖店中对销售的提升贡献很大,而方太正是通过建立专卖店的方式下沉到三四级市场的。老板新推的子品牌“名气”由于定位中低端,且依托“老板”的品牌影响力,自然也受到了消费者的青睐,在一定程度上也满足了不同层级的消费者的需求,目前已经在局部地区展开销售。但在渠道上,“名气”则完全由另外一班人马操作,以不冲击老板现有的渠道。帅康则开发了“康纳”作为集团的第二品牌,目的是做好渠道下沉的同时,也积极开发渠道差异化经营。目前,帅康与淘宝和京东商城都有合作,但网上购物的消费者还是比较注重价格,比较看重性价比,为了避免对帅康原有的传统销售渠道造成影响,其采取机型错位的做法,并以康纳品牌专门来配合网上的销售。这样既不会对帅康的原有渠道和品牌定位造成影响,又可以迎合新兴渠道的发展需要。整体来讲,一线品牌通过专供机型实现下沉是一个重要的策略,即在一二级市场销售中高端价位的机型,而在三四级市场可以专门定制几款低价位的机型。但三大品牌除了专供机型这个共性的做法外,也各有重点策略,且做法上也都有可圈可点之处,但一个好的策略还要落到实处才能开花结果,而渠道商则是执行力的主体,我们就来看看渠道商是如何执行的? At present, the stove industry, including Fang too, the boss, including the first-line brand Shuaikang have introduced sub-brands, the following sink to 34 markets, for greater market share. Although side too - Microblogging main water heater, side too - cypress kitchen cabinets, and located in the high-end, but in the side too system stores contribute to the promotion of sales, and too square is through the establishment of the store sink to Three or four markets. The new sub-brand boss “fame ” due to the positioning of low-end, and relying on “boss ” brand influence, naturally also by consumers, to some extent also meet the different levels of consumers Demand, has been launched in some areas. However, in the channel, “fame ” is entirely operated by another class, so as not to impact the existing channels of the boss. Shuaikang has developed “Connor ” as the Group’s second brand, the purpose is to do a good job of sinking channels, but also actively develop the channel of differentiated management. At present, Shuaikang and Taobao and Jingdong Mall have cooperation, but online shopping consumers are still more emphasis on price, more value-for-money ratio, in order to avoid the original traditional sales channels of the impact of its own, take the wrong type of approach, and to Connor brand specifically to meet the online sales. This will neither affect the original channels and brand positioning Shuaikang, but also to meet the needs of the development of new channels. Overall, the first-line brand by sinking models for the realization of an important strategy is to sell in the secondary market price of high-end models, and in 34 markets can be customized several low-cost machine type. However, in addition to the three major brands specifically for the model of this common practice, but also have a key strategy, and practices are also remarkable, but a good strategy to be implemented in order to bear fruit, and the channel Business is the main executive, we take a look at how the channel is implemented?