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在校企合作人才培养机制的教学目标下,以培养学生综合素质与职业能力为主线,建立与企业合作体现工学结合的创新课程;结合课程特点、教学任务、基本要求,在真实的工作驱动下,与项目训练相结合,进行实践性课程学习,创立校外实训基地。构建创新型实践教学体系,深化教育教学内涵建设,有利于促进院校广告人才培养质量的提升。
Under the teaching objective of the school-enterprise cooperation personnel training mechanism, taking the cultivation of students’ comprehensive qualities and professional ability as the main line, an innovative curriculum that embodies the work-study combination with the enterprises is established. Combining with the characteristics of the courses, teaching tasks and basic requirements, under the real work-driven , Combined with project training, practical courses to learn, the establishment of off-campus training base. Constructing an innovative practical teaching system and deepening the connotation construction of education and teaching will help to promote the quality of advertising talent cultivation in colleges and universities.