金融危机的爆发,暴露出金融市场中个人购买者权益保护的模糊甚至缺失。本文旨在通过对金融消费者概念的特征、与投资者概念的区别及该群体适用法律规则的特殊性之分析,以期证明金融消费者概念提出的必要性及从立法上予以明确之合理性。 The outbreak of the financial crisis has exposed the vagueness or even the lack of protection of the rights and interests of individual buyers in the financial markets. The purpose of this paper is to prove the necessity of the concept of financial consumers and rationally rationally legislated by analyzing the characteristics of the concept of financial consumers, the differences with the concept of investors and the particularity of the legal rules applicable to the group.