所谓“产品氛围”,是指在平面广告设计中,为准确传递产品信息,方便消费者认知产品,以表现产品与消费者的关联为中心,所使用的一切与产品有关的表现元素。了解和把握“产品氛围”,有助于在平面广告设计中更准确地传递产品的信息,更好地塑造产品的品牌形象。 The so-called “product atmosphere” refers to the print ads in the design, in order to accurately transfer product information to facilitate consumer awareness of products, products and consumers to show the relationship as the center, using all the performance-related elements of the product. Understanding and grasping the “product atmosphere” helps to convey the product information more accurately in the print advertisement design and better shape the product brand image.