伴随着互联网的迅速发展,网络日益成为舆论生成的策源地、传播的集散地与交锋的主阵地。由于网络信息传播的多样性、开放性、互动性和匿名性等特点,银行难以实施有效的监控,若出现负面信息极易引起群体非理性行为,将对银行声誉产生极大的影响。笔者认为,应对网络舆情,要建立“三大 With the rapid development of the Internet, the Internet has increasingly become the source of public opinion generation, the distribution center of communications and the main battlefield of confrontation. Due to the diversity, openness, interactivity and anonymity of network information dissemination, it is difficult for banks to carry out effective monitoring. If negative information can easily cause group irrationality, it will have a great impact on bank reputation. The author believes that the response to public opinion on the network, we must establish ”three."