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目前,全国许多省市虽然都建立起了网络新闻发布会制度,但是,不少政府网站,多数情况下仅有一个网页在网上空置,没什么实质性内容。组织结构的不健全,直接导致了网络新闻发言人的素质良莠不齐,网络新闻发言人的职能难以真正发挥。互联网时代的特性决定了网络新闻发言人制度必须适应新形势而进行工作方式大转变;而设立网络新闻办公室,形成合理的组织结构;打造专业化网络新闻发言人,去除网络发布行政化,正是基于互联网时代改善我国网络新闻发言人制度建设的有效策略。
At present, although many provinces and cities across the country have established a network press conference system, however, many government websites, in most cases only one page is vacant on the Internet and has no substantive content. The unstructured organizational structure has directly led to the quality of network spokespersons being different, and the functions of network spokesmen can hardly be truly realized. The characteristics of the Internet era determine that the network spokesman system must adapt to the new situation and undergo a major shift in the way of working; and the establishment of a network news office to form a reasonable organizational structure; create a specialized network spokesman and remove the administrative release of the Internet; An Effective Strategy to Improve the System Construction of China ’s Network Spokesman Based on the Internet.