随着市场体制的不断完善,行业竞争的加剧,为了不断吸引新的客户,许多行业愈来愈重视对客户流失管理的研究。在对现有文献收集和整理的基础上,本文首先对客户流失进行简单分类,然后分析了不同行业的客户流失影响因素,其次对现有的流失预测方法进行评述,最后对未来的研究趋势做了阐述。 With the continuous improvement of the market system and the intensified competition in the industry, many industries are paying more and more attention to the management of customer churn in order to attract new customers. Based on the collection and collation of existing literature, this paper first classifies the churn of customers, then analyzes the factors affecting customer churn in different industries, then reviews existing churn prediction methods, and finally makes a study of future research trends. Explained.