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大众传播在社会上的各个方面扮演着重要的角色,在政治、经济以及文化方面都有着重要的影响。关于它对社会的影响,在不同的时期有着不同的讨论。在不同的讨论中传播学者有着一些有代表性的观点,这引领着传播效果的研究走向越来越成熟的方向。
Mass communication plays an important role in all aspects of society and has important political, economic and cultural implications. On its impact on society, there are different discussions at different times. In different discussions, there are some representative opinions of communication scholars, which lead the study on the effect of communication to become more and more mature.