网络信息技术的发展使传统媒体的发展面临着一系列的挑战,电视节目面临着网站、手机APP等冲击。当前新媒体不断发展,电视发展也积极推进,在媒介融合背景下电视节目的健康有序发展是当前需要思考解决的主要问题。本文就媒介融合背景下的电视发展之路进行研究与探讨。 The development of network information technology has made the development of traditional media face a series of challenges. Television programs are facing the impact of websites and mobile APPs. With the continuous development of new media and the steady development of television, the healthy and orderly development of television programs in the context of media convergence is the main issue that needs to be solved now. This paper studies and discusses the road of TV development in the context of media convergence.