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目的：引导医药企业导入ＰＩＳ战略。方法：全面论述药品ＰＩＳ的构成内容，即药品基础系统、药品应用基础系统和药品应用推广系统。结果与结论：药品ＰＩＳ适应中国医药市场现状，医药企业应导入ＰＩＳ战略。
Objective: To guide the pharmaceutical enterprises to import PIS strategy. Methods: A comprehensive discussion of the composition of the drug PIS, that is, the basic drug system, drug application system and drug application system. RESULTS AND CONCLUSION: The pharmaceutical PIS should adapt to the current situation of Chinese medicine market and should be introduced into PIS strategy.