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随着时代的进步和科学技术的发展,数字媒体技术广泛应用于现代影视设计之中,不但拓展了广告设计的语言,也促进了设计理念的创新,在影视广告中应用数字媒体技术,为广告业务的发展带来新生机,对提升作品的科技价值和文艺价值具有重要作用。在此形势下,探索基于数字媒体技术的影视广告设计也显得势在必行。本文通过分析数字媒体技术对影视广告设计的影响,探讨数字媒体技术应用在影视广告设计中的独特性,分析其广告创意与数字媒体技术应用优势,为影视广告设计的发展提供理论指导。
With the progress of the times and the development of science and technology, digital media technology is widely used in modern film and television design. It not only expands the language of advertisement design, but also promotes the innovation of design concept, applies digital media technology in film and television advertisement, The development of business has brought new vitality and played an important role in enhancing the scientific and technological value and literary value of the work. In this situation, it is imperative to explore the design of video advertisement based on digital media technology. By analyzing the influence of digital media technology on video advertisement design, this paper discusses the uniqueness of digital media technology application in video advertisement design, and analyzes the advantages of digital media technology and advertising creative ideas to provide theoretical guidance for the development of video advertisement design.