冲击华龙集团的品牌隔离策略已经成为营销经典。华龙集团通过今麦郎品牌占据高端市场,通过华龙品牌占据中端市场,通过六丁目品牌占领低端市场,三大相互隔离的品牌对方便面行业造成全线冲击。对那些靠低价策略维系低端市场的厂家影响尤为突出。六丁目在日文中是最小计量单位的意思。意指六丁目的价格极低。业内人士猜测,如果六丁目系列产品单独核算,可能处于不赢利状态。但是,六丁目与华龙集团的其他品牌组合,不仅可以有效打击其他低端市场品牌,而且可以借此提高方便面行业的 Impact Hualong Group's brand isolation strategy has become a marketing classic. Hualong Group occupy the high-end market through Imam Lang brand, occupy the mid-market through Hualong brand and occupy the low-end market through the six-chome brand. The three major isolated brands have created a full-range impact on the instant noodle industry. For those who rely on low-cost strategy to maintain the low-end market manufacturers particularly prominent. Six-chome is the smallest unit of measure in Japanese. It means the price of 6CH is very low. The industry speculation, if the six-chome series of separate accounting, may be in a not profitable state. However, the combination of the other brands of HRL and Hualong Group can not only effectively combat other low-end brands, but also increase the market share of instant noodle industry