随着社会主义经济的快速发展,医院的环境正在发生着巨大的变化。现代医院的经营管理模式的创新,是当前新医改背景下亟待解决的问题,这是医院要在市场经济中得到生存和发展的必要条件。所以,现代医院管理者需要对自身的认知进行更新,转变医院管理理念,使自身的市场意识得到强化,进而促进医院得到健康发展。 With the rapid development of the socialist economy, the hospital environment is undergoing tremendous changes. The innovation of the operation and management mode in modern hospitals is an urgent problem to be solved under the current new medical reform. This is a necessary condition for hospitals to survive and develop in a market economy. Therefore, the modern hospital managers need to update their own knowledge, change the hospital management philosophy, make their own market awareness to be strengthened, and thus promote the healthy development of the hospital.