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新媒体时代的到来为广告行业的发展提供着广阔的发展空间,带动着广告行业的变化和创新。笔者立足于新媒体多终端传播时代的环境下,有针对性地对广告设计过程中的多元化创意进行探讨,从个性、情感、互动等多重角度进行分析,力求为促进广告设计创新提供有益的支撑。
The advent of the new media era provides a broad space for development of the advertising industry and drives the changes and innovations in the advertising industry. Based on the new media era of multi-terminal communication, the author probes into the diversified creative ideas in the process of advertisement design in a targeted manner, and analyzes it from multiple perspectives such as individuality, emotion and interaction so as to provide useful suggestions for promoting advertisement design innovation support.