本文主要介绍了目前旅游业中微博的运营状况,着重分析了微博营销的特点,并探讨了旅游微博营销所带来的效应,研究如何利用微博平台把握营销机遇为旅游营销注入活力。 This article mainly introduces the current operation status of Weibo in tourism industry, analyzes the characteristics of Weibo marketing, and discusses the effects brought by the tourism Weibo marketing, how to use the Weibo platform to seize the marketing opportunities and inject vitality into tourism marketing .