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近年来,微时代步入到我们的生活当中,微电影广告也融入到了我们的生活,其艺术效果以惊人的速度发展起来,视觉与听觉的双重创作效果在艺术上构成了立体的结构。对微电影式广告的艺术特征进行分析,有助于我们更好的设计出新颖的创意作品。
In recent years, the micro era has entered into our daily life. The micro-movie advertisement has also been integrated into our life. The artistic effect has developed at an alarming rate. The dual creative effect of visual and auditory forms a three-dimensional structure in art. An analysis of the artistic characteristics of micro-motion ads helps us to better design novel and creative works.