近来来,凤阳旅游业收入不断增长,客源市场持续扩大,然而在其发展过程中也出现了一些问题如:缺少对科学旅游路线的规划、旅游发展动力不足、拓展旅游发展空间有限、旅游发展环境不健全等主要问题,对此应采取加大旅游营销策划力度、完善旅游产业链、加快转变旅游发展方式,大力发展智慧旅游等措施,从而推动凤阳旅游业持续、健康、快速的发展。 In recent years, Fengyang tourism income continues to grow, the source market continues to expand, however, in the course of its development also appeared some problems such as: the lack of scientific tourism route planning, lack of motivation for tourism development, tourism development to expand space is limited, tourism The development of the environment is not perfect and other major issues, this should be taken to increase tourism marketing planning efforts to improve the tourism industry chain, speed up the transformation of tourism development, and vigorously develop the wisdom of tourism and other measures to promote tourism in Fengyang sustained, healthy and rapid development .