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网络与通信技术的飞速发展,深刻地影响和改变着人类的思维和生活方式。随着智能手机的迅猛发展,以苹果(I0S)、安卓为代表的移动终端受到越来越多的用户喜爱。移动终端的界面设计通过视觉设计传递信息、情感、内容、形象、理念等等内容,以期最有效地达到信息传播的效果。多元化的社会需要多元化的审美需求,需要个性化的传达,也需要丰富的产品体验。本文从移动终端视觉传达的主要元素——隐喻、质感表现、空间感等方面进行详尽的论述,通过对移动终端乃至网页终端如何将信息更有效地传达给受众,使之更有效地接受信息的研究,而寻求和创造更具有个性化、风格化的视觉语言表现形式。
The rapid development of network and communication technology profoundly affects and changes human’s thinking and way of life. With the rapid development of smartphones, mobile terminals represented by Apple (I0S) and Android are more and more popular with users. The design of the interface of the mobile terminal transmits information, emotions, contents, images, ideas and so on through visual design in order to achieve the most effective effect of information dissemination. Diversified society needs a wide range of aesthetic needs, the need for personalized communication, but also requires a rich product experience. This paper elaborates the main elements of visual communication of mobile terminal - metaphor, texture expression, sense of space and so on. Through the mobile terminal and even the web terminal how to more effectively convey the information to the audience to make it more effective to accept the information Research, and seek and create a more personalized, stylized visual language manifestations.