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在纸媒广告收入规模不断出现下滑的今天,传统意义上的广告商业模式受到严峻挑战,如何将传统媒体多年来建立起的品牌资产,转换为商业价值,举步维艰的纸媒亟需找到转型的突破口。助力文化产业无疑是最佳途径之一,4月1日在南昌成立的中国媒企书画院联盟正是应时应势。以“弘扬历史国学、传承中华经典、交流东西文化”为宗旨的中国媒企书画院联盟(以下简称“联盟”),正是依托纸媒的创意与传媒的运营经验、内容生产组织能力、传播能力,通过跨地域资源整合、多元跨界开拓的新平台。“联盟”由积极投身于文化艺术产业,从事书画类艺术品的研讨、交流、
Nowadays, there is a continuous decline in the income of paper advertising, the traditional advertising business model has been severely challenged. How to convert the brand equity established by the traditional media over the years into commercial value, and the difficult paper media urgently need to find a breakthrough in the transformation. Assisting the cultural industry is undoubtedly one of the best ways. On April 1, the alliance of the Chinese media, the academy of painting and calligraphy and painting, established in Nanchang, was in a timely manner. To “promote the history of Chinese learning, heritage of Chinese classics, exchange of Eastern and Western cultures,” for the purpose of the China Media Association (hereinafter referred to as “Union”), it is relying on paper media creativity and media operating experience, content production organization Ability, communication ability, through cross-regional integration of resources, multi-dimensional cross-border development of the new platform. “Union ” By actively engaged in the arts and culture industry, engaging in the study of calligraphy and painting works of art, exchange,