如今,数字通信的快速和无所不在既令声誉更加脆弱(发条推文就能让一位首席执行官成为历史),也为企业及其领导人开辟直接面向消费者的传播渠道,跳过记者这一恼人的中间环节。数字革命最终会加强新闻业,但目前为止更擅长经营web的是公共关系行业。一个世纪以来,公关一直是个有组织的 The fast and ubiquitous presence of digital communications now makes reputation more vulnerable (clockwork makes a CEO a history), opens up direct consumer-facing channels for businesses and their leaders, and skips journalists. An annoying intermediate link. The digital revolution will eventually strengthen journalism, but so far the public relations industry is better at running the web. For a century, PR has always been organized